Celebrating mankind’s common thirst for what is likely the world’s oldest and most beloved beverage is what International Beer Day is all about. This is the perfect time to promote your selection of beer and encourage people to bring their friends to celebrate in your establishment.
Beer has been consumed by almost every culture throughout human history. The oldest evidence of brewing beer dates back to ancient Babylonia and Mesopotamia.
In the Middle Ages, Christian monks were brewing beers and introduced the use of hops. Today’s beers continue to be brewed with hops, herbs, or fruits that add flavor. Macro, micro, or craft, the art of brewing beer today remains a craft that employs age-old techniques carefully perfected over the centuries.
International Beer Day was founded by Jesse Avshalomov of Santa Cruz, California in August of 2007. His reasons for founding International Beer Day were to:
International Beer Day participants are encouraged to buy each other drinks and to express gratitude to brewers, bartenders, and other beer technicians. It is also suggested that participants sample a beer from another culture. You can leverage this idea to make some extra sales the first weekend of August.
There are lots of things you can do to draw in repeat and new customers on International Beer Day. Beer, after all, brings us all together!