A great way to make a wonderful impression of your restaurant as soon as the customer steps in the door is by beautifully showcasing certain foods in a display case.
Display cases are one way to get customers to order certain items before or after their meal. It’s practically an essential purchase for any restaurant to invite their customer to buy more. How you merchandise your food items will make a huge impact on sales.
There are basically three styles of display cases: straight glass, curved glass, and counter height. Straight cases usually have a 12-degree slant of the glass to minimize light reflection and a standard display in many restaurants.
If you want to enhance the visibility of your foods, a curved case is the way to go. These cases can usually be more expensive, but do offer a more sophisticated element.
Counter height cases are multipurpose, allowing you to display your goods and offer counter space to serve customers. Cases also come in a variety of colors, so match that with the ambiance of your restaurant.
You want your customers to crave your food, which means it has to be presented in a desirable way. Get a case that has a lighting system that enhances your food. There are different types of lighting that will enhance how certain foods look. Take that into consideration before buying a case.
Don’t over-crowd your display case, but have enough in the case to fill it up with options. Keep your food items organized and fresh.
You can always “jazz up” a display case with decoration, whether it’s with additional foods that are not for sale (like whole vegetables or fruits) or decorative trinkets or trays (just make sure they can tolerate the temperature of the case). The right display case stages your menu items and entices customers to make purchases.
Remember that presentation is everything.