If 2020 taught us anything, it’s that alcohol is important. Many of the habits that were created this past year will continue to trend in 2021. There were two major trends that cropped up in 2020 that you’ll want to notice: Online purchases and hard seltzer.
Just like ordering Chinese take-out and having it delivered to your doorstep, apps like Drizly, Thirstie, and even Uber Eats, make it easier to do the same thing with alcoholic beverages. Whether you purchase from a package store or a dining app, ordering adult beverages online is easy and convenient. In fact, consumers who say they ordered alcoholic beverages for delivery for the first time during COVID-19 restrictions, nearly 70% say they will continue ordering them into the future.
Recent numbers pertaining to the popularity of online sales of alcoholic beverages is not yet available, but back in 2017 online alcohol sales reached $1.7 billion, per Grocery Dive. You can imagine the numbers would have soared this past year.
This trend will unquestionably rely on modifying liquor laws across the country. Overall, delivery and curbside pickup will only continue to grow as options. Expect to see delivery-friendly beverages like canned wines and bottled cocktails from manufacturers.
Hard seltzer was the fastest-growing option on menus last year. New brands and flavors are popping up all the time. Predictions say it will hit 7% of drink menus next year, as opposed to the less than 1% of menus only three years ago. If you don’t have hard seltzer on the menu already, consider it – it’ll probably increase your alcohol profits.
Consumers will likely seek out new experiences and options they’ve missed out on this past year. By offering these two major trends at your restaurant, you’re sure to see an increase in sales.